reach women

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Reach Women, a division of the Reach Group, has been a respected source of market intelligence on women since 2000. Founder and author Lisa Johnson is one of the early pioneers on marketing to women, and has shaped how brands understand and build relationships with this important group for over 15 years.

Reach Women specializes in listening to women consumers, learning from their behavior and understanding their busy lives. Using innovative research techniques and unconventional listening groups, Reach Women gathers and translates information to produce actionable strategies and fresh business models for top companies. Through speaking, consulting, books, and a monthly newsletter, we educate fellow marketers and the media about what women want and more importantly, how to deliver it.

We are the leaders in transparent marketing, and we use our proven principles and experience to maximize your brand value. Connected women are extremely marketing savvy and are less likely to respond to overtly “pink,” “female-friendly” or “for-women-only” programs. Instead, Reach Women helps companies create rich and compelling brands using a more sophisticated transparent approach.

Reach Women Video Clips


Introduction Video (Quicktime)


Don’t Think Pink Video (Quicktime)


How She Buys Video (Quicktime)


What She Craves Video (Quicktime)


Do It Herself Video (Quicktime)

 

Vidoes created by Pushplay Productions.