
The Free Agent Formula!
It’s official! The Free Agent Formula is now available!! After nearly a year of hard work we finally launched our new multi-media toolkit at BizJam 08 in Seattle, hosted by the business networking community for free agents, BizNik—”business networking that doesn’t suck.” You can check out some of the photos from the event here on Flickr.
What is a Free Agent?
When we say the term “Free Agent,” we don’t mean a player without a team. Free Agents (as defined by Reach Group) are every flavor of artisan and business builder who architect their life and career with a distinct attitude, worldview and set of values.
Free Agents are:
- Freedom-loving, purpose-filled business builder who takes great pleasure in creating a career for themselves that fits their dreams, rhythms and passions.
- People who have unchained their daily work from a larger corporate structure and build their businesses and lives around their own passion, strengths, visions and opportunities.
- Entrepreneurs who use the new rules of the marketplace to build a business that feeds their passions, fits their strengths and infuses their days with joy and satisfaction.
Every entrepreneur can become a free agent by tapping into fresh ways to build their business and embracing a new day-to-day experience that includes more freedom, joy, collaboration and innovation.
What is the Free Agent Formula?
The Free Agent Formula took root during a four-year study of the new, tech-driven marketplace and the companies (large and small) that were enjoying unparalleled growth. After hundreds of conversations and a whole lot of research, we uncovered the six secrets of the smartest (and happiest) entrepreneurs and free agents:
1. Know and work in your strengths
2. Differentiate or risk disappearing
3. Develop and work several revenue streams
4. Package your products and services around solutions
5. Create helpful content and offer it across the Web
6. Be strategic with your time and resources
Our purpose in creating the Free Agent Formula toolkit is to empower fellow Free Agents to embrace the modern marketplace by understanding and leveraging the important market shifts and online tools now available to individuals.
To learn more go to www.freeagentformula.com
This post was written by Cassie Pruett
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2 Responses to “The Free Agent Formula!”
[...] comes direct from the Reach Group blog page – Free Agents are: * Freedom-loving, purpose-filled business builder who takes great [...]

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Dear Lisa,
I was captivated by your interview with Todd Henry. Your work is motivating because you are passionate about it. Thank you for all your hard work. I am looking forward to getting a copy of your new book.
#5932 | Matthew Penna (08/26/08)